From new platforms for retail, to entirely new methods of conducting a promotional campaign, a lot has changed for companies with the boom of the web: keep on reading through to learn much more.
Perhaps the latest development of e-commerce, observed only in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals striving and showcasing products to their audience, creating a somewhat more personal connection that a billboard or a normal commercial might not have. With numerous systems of referrals or rewards, the future of ecommerce may be going hand in hand with that of this certain figure, and systems that facilitate this form of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the chief executive of the bank that funds Hootsuite.
The realm of commerce is, for apparent reasons, closely linked to that of advertising and marketing, and the introduction of brand-new platforms has definitely indicated the need for completely brand new marketing tactics. As customers, we actually have distinctly witnessed a considerable amount of brand new e-commerce business models and strategies, and the main brand new footballers in this specific sector appear to be social networking platforms. As digital marketing becomes a fundamental part of advertising, figures like the founder of one of the biggest funders of Instagram are aware of the transforming times, and the platforms themselves have introduced brand new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other internet solutions becoming progressively more prevalent than the standard ones, such as streaming movies instead of watching them on tv, a social media upload could replace tv commercials as the advertising framework of the future.
The first step towards advancement and evolution across the world of industries and retail has surely been the establishment of online platforms: today extremely famous, some web giants in this industry have been around for a while, but are in no way losing their success, as displayed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has perhaps been one of the most essential players, enabling users to both buy and sell on it, and with innovative functions such as online auctions, that might be entered from all around the globe. Particularly now, as people turn out to be more knowledgeable about how this consumerist society produces a great deal of waste for products we don’t use anymore, being able to sell used things is a really good contribution from this kind of e-commerce on the subject of sustainability.